I realize it's already more than a month into the New Year, and I am just now sitting down to set goals for 2021. That's ok though, because orders have been coming in faster than we can even keep up, and we have been busy, busy, busy getting Rockstar Reins and SmarTack out to our fabulous customers.
Each set of Rockstar Reins, is entirely hand made by me after cutting. From oiling, dying, cutting, punching, "finishing", lacing, etc.....each one is made to order. With that being said, our orders have tripled since July, 2020, and what used to take just 2-3 days for me to get out, is now taking closer to a week, sometimes even longer. That's hard for me, and I don't want my customers having to wait. So, I have decided that one goal for Rockstar Reins is to hire some help, at least with the lacing!
We spent a lot of time in 2019 and 2020 experimenting with different materials, laces, and colors. What we have determined is that, even though it is more expensive, kangaroo lace is the absolute best quality lacing we can provide our customers. So, we have a goal for 2021 of switching 95% of our lace colors/patterns to kangaroo lace.
Just like Rockstar Reins, the popularity of SmarTack has zoomed though the roof in the last 9 months or so. We are carried by three stores in the US and one in Canada. Our goal for 2021 is to get into two more locations in the US and one overseas.
We expanded our product line from just breast collars and headstalls in 2020 to full tack sets to include bronc halters, as well as belts with interchangeable inlays, and even dog collars with interchangeable fun! In 2021, we hope to add wither straps, saddle pads, and possibly to break into the English tack world.
Whatever 2021 brings, we have goals and well know that these goals need constant, intentional action to make them a reality. To help us reach our goals, we created a monthly Wildly Important Goal Planner, and we added it for FREE to our website for you to download if you too want to work on your Wildly Important Goals! Whatever YOUR goals are, we hope you crush them, and make all your dreams come true!