{"title":"SmarTack Faces Only","description":"\u003cp\u003eInterchangeable SmarTack faces (inlays) for horse-size SmarTack bases. Pick the Gen 1, Gen 2 or Gen 3 option that matches your base.\u003c\/p\u003e","products":[{"product_id":"smartack-face-black-gator","title":"SmarTack Face - Black Gator","description":"\u003cp\u003eTurn up the heat with the Black Gator inlay - a sleek, wild, and unapologetically bold look for the cowgirl who leads the pack. The glossy black texture gives your tack that rockstar edge while keeping it classic enough to pair with any outfit. Whether you're running barrels or ruling the rodeo queen runway, this one's pure power in leather.\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312869179480,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312869212248,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/04FA8590-5924-4369-9B09-B56C8F895838.jpg?v=1762133054"},{"product_id":"smartack-face-gold-cheetah","title":"SmarTack Face - Gold Cheetah","description":"\u003cp\u003eUnleash your inner wild side with the Gold Cheetah - where western grit meets pure glam1 This inlay shimmers with golden tones that catch the light and demand attention, giving your tack the perfect mix of fierce and feminine. It's made for the rule-breakers, the trend setters, and every cowgirl that rides with confidence and a little sparkle.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGo wild. Shine bright. Stay untamed.\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312871309400,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312871342168,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/69939376-F366-4509-A39F-84A0CA9B8938.jpg?v=1762132024"},{"product_id":"smartack-face-glitter-glam-blue","title":"SmarTack Face - Glitter Glam Blue","description":"\u003cp\u003eMake 'em stare with the Blue Glitter Glam inlay - a dazzling pop of royal blue that screams confidence and cowgirl attitude. This bold, sparkly finish was made for riders who shine under pressure and refuse to blend in. It's flashy, fearless, and made to stand out with every stride.\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312871506008,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312871538776,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/796C5591-DC9E-444A-82CD-5313F308C2AB.jpg?v=1762132118"},{"product_id":"smartack-face-glitter-glam-purple","title":"SmarTack Face - Glitter Glam Purple","description":"\u003cp\u003eBold, stylish, and totally unforgettable - the Purple Glitter Glam inlay is made for the cowgirl who rides like she owns the arena. The sparkle and color scream confidence, giving your tack that rockstar edge with a touch of royal flair. This isn't just glitter - it's attitude that shines.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eBe bold. Be brilliant. Be legendary.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312872652888,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312872685656,"sku":null,"price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/2B6B2E3E-0BBE-4827-870F-1A7CDDFF7781.jpg?v=1762132211"},{"product_id":"smartack-face-glitter-glam-red","title":"SmarTack Face - Glitter Glam Red","description":"\u003cp\u003eTurn up the heat with the Red Glitter Glam inlay - bold, fiery, and impossible to ignore. This look was made for the cowgirl who rides with passion and isn't afraid to steal the spotlight. It's glam with grit - fierce enough for the arena, flashy enough for the runway.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eBe bold. Be brilliant. Be legendary.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312873242712,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312873275480,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/AAEAA1AE-6390-4009-99F5-9B72EBB05831.jpg?v=1783887124"},{"product_id":"smartack-face-glitter-glam-black","title":"SmarTack Face - Glitter Glam Black","description":"\u003cp\u003e Dark, daring, and dripping with attitude - the Black Glitter Glam inlay is made for the cowgirl who rules her ride with confidence. Its subtle sparkle catches the light just enough to turn heads, giving your tack a rockstar edge that's bold and mysterious. This isn't just glitter - it's a statement.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eBe bold. Be brilliant. Be legendary.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312874520664,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312874553432,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/1678E919-B3FC-4E83-82D5-32B8111964E4.jpg?v=1773492429"},{"product_id":"smartack-face-liquid-chrome","title":"SmarTack Face - Liquid Chrome","description":"\u003cp\u003e Ride on the edge with Liquid Chrome - a mesmerizing swirl of dark, glossy tones that shimmer with every move. This inlay catches the light in all the right ways, giving your tack a rebellious, high-voltage shine. Made for the cowgirl who doesn't follow trends, but sets them.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eBreak the rules. Be legendary.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312879992920,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312880025688,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/5078D638-7EF1-46AF-8F79-58BCC338989D.jpg?v=1762132414"},{"product_id":"smartack-face-turquoise-glitter-glam","title":"SmarTack Face - Bold Turquoise Gator","description":"\u003cp\u003eRIde with attitude in the Bold Turquoise Gator inlay - a vivid pop of turquoise that turns every ride into a statement.  Bold, bright, and impossible to ignore, it's made for the cowgirl who rides with confidence, and lives for the spotlight.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312887431256,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312887464024,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/C0D9C3EC-84AE-4D36-81DD-E9B284EF931A.jpg?v=1762132685"},{"product_id":"smartack-face-hot-pink-gator","title":"SmarTack Face - Hot Pink Gator","description":"\u003cp\u003eTurn heads and break the rules with the Hot Pink Gator inlay - fierce, fearless, and full of attitude, it's vibrant color pops with rockstar energy, giving your tack the perfect mix of wild and unstoppable. Made for the cowgirl who rides loud, proud, and unapologetically herself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312887726168,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312887758936,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/FC6EB1F9-B02D-4B33-9767-30EEE1E19428.jpg?v=1762131789"},{"product_id":"smartack-face-ivory-glam-gator","title":"SmarTack Face - Ivory Glam Gator","description":"\u003cp\u003eSleek, sophisticated, and full of attitude - the Ivory Glam Gator inlay is where classic elegance meets rockstar edge. Its creamy ivory tones shine with subtle glam, making your tack effortlessly bold while keeping it undeniably chic. Perfect for the cowgirl who blends class with confidence.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43312889495640,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43312889528408,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/42C92A35-8C68-4F9F-9FBE-BA71B26A1DD8.jpg?v=1762131446"},{"product_id":"smartack-face-rose-gold-glitter-glam","title":"SmarTack Face - Rose Gold Glitter Glam","description":"\u003cp\u003e\u003cspan\u003eStep into the spotlight with Rose Gold Glitter Glam, the inlay that turns every ride into a show. The soft rose tone sparkles with bold confidence, creating a look that’s equal parts classy and fierce. Whether you’re in the arena or owning the spotlight at the barn, this inlay says one thing loud and clear — you were born to shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair it with confidence. Ride like the main act. Be the trend everyone’s chasing.\u003c\/span\u003e\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43338554867800,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43338554900568,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/0DCD3631-932E-4A0D-ABB2-1CBD6D30E752.jpg?v=1762130469"},{"product_id":"smartack-face-turquoise-glitter-glam-1","title":"SmarTack Face - Turquoise Glitter Glam","description":"\u003cp\u003e\u003cspan\u003eMake every ride a headliner with Turquoise Glitter Glam, the inlay that demands attention. The electric turquoise shimmer catches the light with every move, turning your tack into a full-on statement piece. Framed by rich dark leather and silver accents, this look channels fearless energy and western edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s not just glitter — it’s your glow. Ride bold, shine louder.\u003c\/span\u003e\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43338556604504,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43338556637272,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/F2BE9C9F-E3B3-416B-89CF-F01A87DFAF93.jpg?v=1762131152"},{"product_id":"untitled-nov25_10-38","title":"SmarTack Face - Wild Canyon Cowgirl","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌵 WILD CANYON COWGIRL — BOLD, PINK \u0026amp; UNAPOLOGETICALLY WESTERN\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSaddle up, because Wild Canyon Cowgirl is the inlay that brings all the attitude. This pink-and-black leopard print is where desert energy meets cowgirl confidence — a look made for riders who don’t blend in, don’t tone it down, and definitely don’t apologize for having style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith its bright pops of pink, edgy leopard pattern, and high-contrast detailing, this inlay transforms your SmarTack setup into a full-on statement piece. One swap, and you’re riding into the arena like you own it.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn’t just an inlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s a whole cowgirl persona.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e💥 Why it rocks:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHot-pink + leopard print = instant attention\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWestern-inspired “canyon cowgirl” vibe\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInterchangeable design for endless SmarTack looks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurable, wipe-clean, and built for real rides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for the girls who love western glam with a wild streak\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43427967107160,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43431190724696,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/6CFDDC4A-2C0D-4C2F-8445-3AEA32C85B50.jpg?v=1764129357"},{"product_id":"smartack-face-pink-python","title":"SmarTack Face - Pink Python","description":"\u003cp\u003e\u003cspan\u003eStrike with style. 🐍\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Pink Python SmarTack Inlay brings a wild, rockstar edge to your ride with a bold snakeskin vibe dipped in electric pink attitude. It’s the kind of look that doesn’t whisper confidence—it hisses it.\u003c\/span\u003e\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43429399396440,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43429399429208,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/69E3DF10-361B-481D-B242-6891B7BD05B4.jpg?v=1764106494"},{"product_id":"smartack-face-gilded-blush","title":"SmarTack Face - Gilded Blush","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ GILDED BLUSH — SOFT GLAM WITH A GOLDEN EDGE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMeet Gilded Blush, the inlay that proves pretty can still be powerful. This design blends a dusty blush pink base with streaks of distressed metallic gold, giving your tack a look that’s equal parts sweetheart and showstopper.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSlide it into your SmarTack base and watch your entire setup glow with that soft-glam shimmer—just edgy enough to turn heads, just classy enough to keep them staring. Whether you’re entering the arena or saddling up for a sunset ride, Gilded Blush delivers a polished, confident vibe that never tries too hard… because it doesn’t have to.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis is for the rider who owns her femininity and her fire.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e💥 Why it rocks:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBlush pink with gold metallic distressing for a luxe, high-fashion look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInterchangeable SmarTack design — swap styles in seconds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurable, wipe-clean, and ready for real rides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for cowgirls who like their glam with a little grit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGilded Blush: soft, stunning, and absolutely unstoppable.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43429476794456,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43429476827224,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/A78089BB-0900-4DA2-AEF5-B4F9EFF5D065.jpg?v=1764107725"},{"product_id":"smartack-face-rockstar-rebel","title":"SmarTack Face - Rockstar Rebel","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⭐\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eROCKSTAR REBEL — TURQUOISE, COPPER \u0026amp; FULL-THROTTLE ATTITUDE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTurn up the volume, cowgirl — Rockstar Rebel is here to steal spotlights and stir up some dust. This turquoise-on-copper feather design blends western grit with backstage glam, giving your SmarTack setup that “I was born for the arena lights” kind of energy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe distressed copper base brings the heat.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe turquoise feathers bring the vibe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTogether? 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Cowgirl Crush is the inlay that turns every arena, pasture, and warm-up pen into your personal spotlight. With its dreamy pink, purple, and sunset-shift shimmer, this SmarTack inlay glows with every step your horse takes—bold, beautiful, and impossible to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re chasing a fast time, stepping into the show pen, or just riding pretty, this inlay brings that unmistakable “she’s got it” energy.\u003c\/span\u003e\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":43603783188568,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":43603783221336,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/15EC6589-119A-4374-8C31-887A8846F9B2.jpg?v=1767245625"},{"product_id":"smartack-face-wickedly-western","title":"SmarTack Face - Wickedly Western","description":"\u003cp\u003e\u003cspan\u003eUnapologetic. Edgy. Impossible to ignore. 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