{"title":"SmarTack Summer Collection","description":"\u003cp\u003eTurn up the color and ride into the season with confidence. The SmarTack Summer Collection combines bold western fashion with the innovation you love, giving you the freedom to transform your look in seconds. \u003c\/p\u003e\n\u003cp\u003eFeaturing vibrant colors and eye-catching patterns, this collection was created for the cowgirl who treats every run, ride, and rodeo as her runway because summer isn't the time to play it safe with style. It's the season to shine brighter, ride bolder, and show the world exactly who you are!\u003c\/p\u003e","products":[{"product_id":"smartack-base-set","title":"SmarTack Base Set","description":"\u003cp\u003e\u003cspan\u003e⚡ SmarTack Bases – The Foundation of Your Rockstar Look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet the heart of every show-stopping setup — the SmarTack tack set base. Crafted from premium leather, each tack set is built to last and designed to transform. Every set comes with a one-ear headstall, breast collar, and wither strap, and each piece comes with a signature gator inlay, hand-selected in-house for that perfect mix of edge and elegance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eChoose Gen 1 with its smooth lines or Gen 2 with its nickel studs, curvy design and bling buckles and conchos. Both styles are made to turn heads and own the spotlight. Switch it. Style it. Own it.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith interchangeable inlays, your SmarTack Base lets you reinvent your look anytime — from classic cowgirl chic to full-on Rockstar glam. One tack set, endless looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause your ride deserves options as bold as you are.\u003c\/span\u003e\u003c\/p\u003e","brand":"SmarTack","offers":[{"title":"Gen 1 with One-Ear Headstall \/ Medium Oil","offer_id":43338898178136,"sku":null,"price":340.0,"currency_code":"USD","in_stock":true},{"title":"Gen 1 with One-Ear Headstall \/ Dark Oil","offer_id":43716790714456,"sku":null,"price":340.0,"currency_code":"USD","in_stock":true},{"title":"Gen 1 with Browband Headstall \/ Medium Oil","offer_id":43339497078872,"sku":null,"price":340.0,"currency_code":"USD","in_stock":false},{"title":"Gen 1 with Browband Headstall \/ Dark Oil","offer_id":43716790747224,"sku":null,"price":340.0,"currency_code":"USD","in_stock":false},{"title":"Gen 2 \/ Medium Oil","offer_id":43338898210904,"sku":null,"price":375.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2 \/ Dark Oil","offer_id":43716790779992,"sku":null,"price":375.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/A1872283-3B0D-4D92-B545-0A8C527ACDD0.jpg?v=1762132685"},{"product_id":"smartack-face-revved-up","title":"SmarTack Face - Revved Up","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eRevved Up\u003c\/span\u003e\u003cspan\u003e SmarTack inlay brings bold black-and-white checker style to your tack setup for a look that’s impossible to ignore. Inspired by speed, confidence, and cowgirl grit, this pattern was made for riders who don’t do boring and never blend in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re walking into the warm-up pen, hauling to jackpots, or just wanting your horse to stand out, \u003c\/span\u003e\u003cspan\u003eRevved Up\u003c\/span\u003e\u003cspan\u003e delivers that high-energy statement look with effortless style. The crisp checker pattern pairs perfectly with everything from classic black tack to bright, bold accent colors — giving you endless ways to create your signature look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLike every SmarTack design, the \u003c\/span\u003e\u003cspan\u003eRevved Up\u003c\/span\u003e\u003cspan\u003e inlay is fully interchangeable, letting you swap styles in seconds without buying an entirely new tack set. One tack set. Endless looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBold black-and-white checker pattern\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInterchangeable SmarTack design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFits compatible SmarTack headstalls, breast collars, and wither straps\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to change for a completely new look in minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for riders who love standout western style with a rockstar edge\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":44141343047768,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":44141343080536,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/692D5DED-B8A5-4376-9EEE-1801F27B2349.jpg?v=1779713609"},{"product_id":"smartack-face-lipstick-cheetah","title":"SmarTack Face - Lipstick Cheetah","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eLipstick Cheetah\u003c\/span\u003e\u003cspan\u003e SmarTack inlay was made for the cowgirl who loves bold style, wild confidence, and a little extra attitude in the arena. Featuring a fierce pink cheetah print, this design combines western glam with rockstar energy for a look that turns heads everywhere you ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom rodeo nights to jackpot weekends, \u003c\/span\u003e\u003cspan\u003eLipstick Cheetah\u003c\/span\u003e\u003cspan\u003e brings the perfect mix of feminine edge and fearless fashion. Use it by itself or min it with another pattern such as Black Gator for an all-out bold look that’s uniquely yours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd because it’s SmarTack, you can swap your style in seconds. No need for multiple tack sets — just change your inlays and create a completely new vibe whenever you want.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBold pink cheetah print design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInterchangeable SmarTack inlay system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFits compatible SmarTack headstalls, breast collars, and wither straps\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to switch out for endless style combinations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for equine fashionistas who love standout western style\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":44141352484952,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":44141352517720,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/28052BD3-7D0D-4A57-B305-9D1F5D178C0B.jpg?v=1779714377"},{"product_id":"smartack-face-west-bound","title":"SmarTack Face - Western Soul","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eWestern Soul \u003c\/span\u003e\u003cspan\u003eSmarTack inlay captures the spirit of the wild west with a bold desert-inspired pattern featuring tribal details, earthy tones, and rugged western character. Designed for the cowgirl who feels most at home under wide skies and in the saddle, this look brings timeless western style with a modern rockstar edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRich copper, ivory, and deep brown tones blend together in a pattern that feels both rustic and elevated — like desert sunsets, dusty roads, and the freedom to chase the next horizon. Finished with eye-catching details and signature SmarTack style, \u003c\/span\u003e\u003cspan\u003eWest Bound\u003c\/span\u003e\u003cspan\u003e was made to stand out without ever trying too hard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re hauling to a rodeo, riding at sunset, or making an entrance at the arena, this design brings effortless western confidence to every ride. And because it’s SmarTack, you can swap your look anytime you want without buying an entirely new tack set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDesert and tribal-inspired western pattern\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWarm earth-tone color palette with bold western detailing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInterchangeable SmarTack inlay system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFits compatible SmarTack headstalls, breast collars, and wither straps\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to switch out for endless western-inspired looks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for riders who live for western style with a fearless edge\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SmarTack","offers":[{"title":"Gen 1","offer_id":44141362217048,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"Gen 2","offer_id":44141362249816,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9685\/5896\/files\/CF010DF2-57AC-4ABB-BA25-06FB8814428E.jpg?v=1779714839"},{"product_id":"smartack-face-ready-to-roar","title":"SmarTack Face - Ready to Roar","description":"\u003cp\u003e\u003cspan\u003eReady to Roar combines fierce leopard-inspired style with eye-catching metallic shimmer, creating a look that’s equal parts wild, confident, and unforgettable. 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